We have already made the mistakes you are about to.

Data Equity has five platforms with AI running in production. That taught us where a language model earns its place — and the far longer list of places it must never sit. We bring that judgement to startups finding product-market fit and to NBFCs, insurers and enterprises who have to answer to a regulator.

2017Incorporated in Gurugram, India
30+ yrsArchitecture and delivery experience leading engagements
5In-house platforms with AI in production
BFSINBFC, insurance and banking specialisation
Service offerings

What we are engaged to do

Five practices. Most engagements combine two or three of them.

AI & machine learning solutions

  • Generative AI — LLM applications, enterprise assistants and automation copilots
  • Retrieval architecture (RAG), grounding, citation and refusal behaviour
  • Predictive analytics and forecasting models
  • Natural language processing — classification, extraction, summarisation
  • Computer vision applications

Product development

  • End-to-end product engineering, from concept brief to production
  • Multi-tenant SaaS platform development
  • AI-powered applications with human-in-the-loop design
  • Custom enterprise software and system integration
  • L3 defect resolution and long-run production support

AI consulting & strategy

  • AI roadmap and strategy development
  • Use-case identification and feasibility analysis — including the honest "do not build this" call
  • Architecture design and implementation guidance
  • Build-versus-buy assessment and vendor evaluation
  • AI adoption and transformation consulting for the wider organisation

Automation & intelligent workflows

  • Business process automation with deterministic execution guarantees
  • AI-assisted decision systems with explicit autonomy ceilings
  • Document intelligence — extraction, classification and abstention design
  • Workflow optimisation, TAT analysis and exception-path design

Data engineering & analytics

  • Data pipeline development and orchestration
  • Data warehousing and modelling
  • Business intelligence dashboards
  • Real-time analytics systems
Who we work with

Two very different conversations

Startups

You need a first credible AI feature, not a research programme. We map the opportunity, pick the one use case that changes your product, design an architecture a small team can actually operate, and build the evaluation harness that tells you whether it is working.

  • Opportunity mapping
  • MVP architecture
  • Evals & guardrails
  • Cost ceilings

NBFCs, insurers & banks

You need the AI conversation and the audit conversation to be the same conversation. We work on document intelligence, origination and servicing workflow, enterprise assistants over internal knowledge, model governance, and the evidence trail that makes a regulator meeting short.

  • Enterprise assistants
  • Document intelligence
  • Origination workflow
  • Model governance
  • RBI / IRDAI / DPDP
Our position

The rule we do not bend

AI draftscontent, code, test cases, extractions, candidate rules
Deterministic checks runschema validation · linting · type checks · impact analysis
A named human approvesversioned, attributed, written to the audit ledger
Deterministic runtime executesno LLM in the critical path · replayable · reproducible

Co-pilot, not autopilot. It removes the tedium from expert work; it never becomes the expert. Where a model must act, it carries an explicit autonomy ceiling and abstains below a confidence threshold rather than guessing.

Engagement themes

Representative work

Client names are withheld unless a reference has been agreed. These are the shapes of engagement we are repeatedly asked for.

Listed NBFC

Enterprise assistant bot

Development, feature enhancement, system integration, L3 defect resolution and ongoing maintenance of an internal AI assistant serving business users — delivered as a dedicated offshore engagement with transparent tracking and mutually agreed estimates.

This is Ask Tara

Insurance

Calculation & illustration modernisation

Replacing spreadsheet and document-specification calculation logic with a governed, versioned, API-enabled engine — including approval workflow design, rate-table migration and the reproducibility story for historical recalculation.

Startups

First AI feature, shipped

Opportunity mapping, use-case selection, architecture, prompt and cost governance, evaluation harness and production hardening — sized so a small in-house team can own it afterwards.

Engagement models

Structured how you need to buy it

Options can be selected individually or in combination. Commercials are agreed per engagement; scope, commitment period and resourcing follow the option chosen.

On-demand development — reserved capacity

A fixed monthly arrangement providing an on-demand pool of offshore development hours. Capacity is reserved for you for the full month; each task's effort is mutually agreed in writing before execution, and work beyond the agreed pool is quoted separately.

L3 defect resolution & production support

Dedicated Level-3 support on an annual term — diagnosis and resolution of production defects, root-cause analysis and bug fixes, invoiced monthly in arrears, with a defined notice period after the minimum commitment.

Dedicated AI developer

One full-time offshore developer allocated to your AI workstream, on a rolling monthly basis with a short minimum commitment and monthly extensions by mutual agreement.

Dedicated AI architect cum developer

A senior architect working onsite or offshore, covering solution architecture, technical direction and hands-on development — for programmes where the design decisions matter more than the headcount.

Project-based delivery

A defined scope, milestones and acceptance criteria, delivered to a fixed plan — suitable when the outcome is well understood at the outset.

End-to-end product partnership

We take a product from concept brief through architecture, build, launch and support — the same way we built our own platforms. Suitable for founders and business units without an in-house engineering function.

Delivery. Work is delivered by our offshore team unless an onsite presence is agreed, tracked and reported transparently throughout the engagement, and covered by confidentiality and data-security terms appropriate to regulated environments.

How a first engagement runs

From conversation to production

Discovery workshop

We map two or three of your current pain points against what is genuinely achievable — and say plainly which ones AI should not touch.

Feasibility & architecture

A written assessment: use case, data readiness, architecture, guardrails, evaluation approach, cost envelope and the risks worth naming.

Pilot

One narrow slice built end to end and run in parallel with the existing process, with measurable acceptance criteria agreed before we start.

Production hardening

Quotas, caching, PII handling, audit logging, monitoring, runbook and capacity sizing — the work that separates a demo from a system.

Handover or ongoing support

Either your team takes it, with documentation and knowledge transfer, or we continue under a support or dedicated-resource model.

Start with the honest assessment

Tell us the process, the document pile or the decision you want to improve. The first conversation is about whether it is worth doing at all.